I’ve been reading Hypercritical, John Siracusa’s new blog outside of Ars Technica, and it has been good to read more of John, rather than the glacial pace his blog there had been updating lately.
But even on his own space, John has been unable to escape some of the trappings of his past. A blog that updates with some frequency naturally lends itself to multi-post reading sessions. But reading a post about the annoyance of having to watch a minute and a half of opening credits before each episode can get tiresome.
To be fair to John, the existence of this kind of post may not be entirely under his control, given his quasi-OCD tendencies. But getting bogged down in these details misses the point.
Yes, we all know and love John Siracusa for his, well, hypercritical tendencies, but these are best consumed as part of a post on a broader subject, like a spice, having nothing but that in a post quickly gets to be too much.
This may sound comically selfish, but true innovation comes from embracing your audience expectations, not fighting them. Find out what is annoying your readers. Give people what they want and they will beat a path to your door.
We nerds love bickering about technology for its own sake. Indeed, there’s always something to be gained by criticizing the state of the art and goading into providing more of a good thing. But the most profound leaps are often the result of applying criticism as strictly needed in the context of a more constructive post. By all means, criticize, but also research, expose and propose what could be done better and how. Go after those things and you’ll really make people love you. Accentuate the positive. Eliminate the negative.