On the recent Apple top management adjustments

Michael Tsai summed up my thoughts exactly on the Schiller side of the announcements: I share his reservations about Schiller, but I indeed can’t complain when the various groups that interact with developers, whose lack of coordination I previously listed as being part of the problem, are now under a single top executive (with the exception of APIs, still the responsibility of Craig Federighi, of course).

So I thought I’d also mention the promotion to top leadership of Johny Srouji, promotion which to me represents the rise of semiconductor engineering inside Apple. Far from shedding this skill (as it might have appeared to some at the time of the Intel transition), Apple doubled down on it: in the domain of system glue (chipsets), peripheral controllers, sensors, etc., but also going as far as to design its own processors, both at the RTL level (with the acquisition of PA Semi) and at the RTL to mask translation level (with the acquisition of Intrisity); something Apple never did (as far as we know, anyway) for 68k, PowerPC, or any other processor they used prior to ARM. With impressive results, particularly now with the iPad pro.

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